Red Ribbon Week began after the kidnapping, torture and brutal murder of Drug Enforcement Administration (DEA) Agent Enrique “KiKi” Camarena in 1985. Agent Camarena had been working undercover in Guadalajara, Mexico for over four years. His effects led to a trip that resulted in the discovery of a multimillion dollar narcotics manufacturing operation in Chihuahua, Mexico. The successful eradication of this and other drug production operations angered leaders of several drug cartles who sought revenge. As a result they murdered key informants and then on February 7, 1985, they kidnapped Agent Camarena and his pilot Captain Alfredo Zavala-Avelar ( taken separately on the same day ).